In today's hotel industry, digital guest service increasingly in focus — contactless, individual and efficient. One digital guest directory (or digital concierge) is a key tool here. In this article, you'll learn how hoteliers use QR code solutions or in-room tablets Establish contactless service processes and at the same time Inspire guests.
1. What is a digital guest directory?
One digital guest directory is a web-based or app-independent solution that offers guests access to hotel services via QR code or tablet — from hotel information to room service to chat or in-room entertainment.
Typical content:
- Hotel A-Z — opening times, equipment, WiFi access
- Overview of spa, orders & additional services
- Local recommendations, events & maps
- Direct booking (e.g. spa, massage, restaurant)
- Interactive push notifications (e.g. late check-out)
2. Four good reasons for a contactless guest directory
✅ Hygienic & safe
QR codes or tablets replace paper brochures — guests use their own devices, paper is omitted and hygiene requirements are met. You save printing and distribution costs! Our return-on-invest calculation can be found here.
✅ Always up to date & cost-saving
Information is updated in real time — printing costs are significantly reduced, additional RCA brochures are becoming obsolete. Using the editor, you can add, change and price any product (every meal, every drink, every service) with just one click - without any programming or design effort!
✅ Guests experience modern services
Digital folders look professional: create interactive menus, chat or booking options a well-thought-out guest experience.
✅ Sales increase & upsell
Easy booking of spa, room service, later check-out with push notifications demonstrably lead to higher turnover. You can find out more about our ordering function here. Alternatively, any other existing systems, such as Iris, OpenTable or your CMW system, can also be connected.
3. How it works — two setups
🎯 QR code & Bring‑Your‑Own Device (BYOD)
- Guests scan QR codes in the room — no app download required
- Direct access to the digital guest directory via mobile phone
🎯 In-room tablet
- Hotel provides tablets — high-format, data-rich, ideal for accessibility
- Ideal for premium hotels that want to push additional services
Both routes offer multi-sensory content such as videos, image galleries, and chat — perfect for upselling and branding.
4. Best practices for hoteliers
- Multilingualism & accessibility — English (and German) at least, other languages possible depending on location!
- PMS integration & personalization — Automatic greeting, invoice overview, booking notifications
- Contactless chat/concierge — Relieves reception, automates FAQ
- Push messages & green option — Guests make contactless decisions about (omission of) room service, late check-out, etc.
- Analytics & evaluation — Measurable usage, frequent clicks, booking rates — for continuous optimization
conclusion
One digital guest folder or digital concierge is much more than just a “nice-to-have” today. It is an effective tool for hygiene, upselling, guest satisfaction and sustainability. hoteliers, which are now upgrading digitally, are securing competitive advantages, reducing costs and sustainably increasing guest value. You can find more information about our concierge here.